Nike

Nike Student project

An impatful advertising campaign to launch the new Mercurial football boot that riffs on the idea of light to communicate key product features.

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The boot is designed to be as quick and light weight as possible to enhance footballers explosive speed and give a "barefoot feel".

Nike poster

The light metaphor ties the weight and speed of the boot together nicely and the semi-transparent effect plays on the idea of the barefoot feel while adding a nice, visceral aestheyic.

Nike poster