Nike Student project

An impatful advertising campaign to launch the new Mercurial football boot that riffs on the idea of light to communicate key product features.


The boot is designed to be as quick and light weight as possible to enhance footballers explosive speed and give a "barefoot feel".

Nike poster

The light metaphor ties the weight and speed of the boot together nicely and the semi-transparent effect plays on the idea of the barefoot feel while adding a nice, visceral aestheyic.

Nike poster